My wife and I are in the process of looking for a new apartment for ourselves and our 5 month-old daughter. I found an apartment through Trulia that caught our eye because of the proximity to our current location (only 1 block away = good for moving a newborn baby) as well as the rent. I sent an email through the Trulia system expressing interest in the apartment, and was happily surprised how fast a reply came from one of this branch's realtors – Essence Porter.
Unfortunately, that is where my good experience ended. I took some time to answer all of Essence’s questions (of which there were MANY) in case there were any other properties she thought might fit our need, and, because I believe in being forthright with information, let her know that we had been looking for about a month and had been working with a few other brokers. The reply I received was only this: “If you’re working with other brokers, I won’t bother looking.”
I get it…it is hard to deal with shared clients given the amount of research and legwork that sometimes goes into the rental process, but the sad truth of the matter is that with all of the “exclusive listings” and “single broker” management companies, the customer is forced to work with a number of different people just to get enough choices in front of them so that an informed decision can be made. I understand this, and let every broker know that my first priority is finding a comfortable home for my wife and daughter, and it has become nearly impossible to accomplish that through any single broker relationship these days. I’m guessing I’m in the minority when it comes to providing this kind of information, and it is a shame Essence chose to punish me for my candor.
I’m in the customer service industry (I manage multiple high performing event and entertainment properties grossing $45 million+ annually), and I know first-hand that if you are not ready to fight for your customers they are just going to stop coming altogether. Essence is clearly not fighting for the branch's customers or the branch's business…perhaps it is time for her to decide if she really has the motivation to be a good sales person, because at the moment she is drowning the business with her mediocrity and laziness.
Experiences like this are what push people to write bad reviews and tell their friends, colleagues, neighbors, landlords, and management companies which brokerage firms to avoid. I say again, it is a competitive market…how many bad reviews will it take to stop customers from seeking Rapid Realty out?
My hope is, this is the review that will steer the next customer in another direction.