Check this place out! Seriously, stop in. You'll be surprised.
This is the ONLY place I shop for produce anymore. The prices are way lower than chain stores (like DAG or Gourmet Garage) and the produce is wicked fresh. Even in the winter they have phenomenal produce.
But produce isn't it. There's a really great selection of local cheeses with very reasonable prices, and a whole bunch of staple durable goods as well. As a general rule, I always check this place for an item before I go somewhere else.
If found dozens of new items at the recommendation of the super helpful staff; things I wouldn't have thought to try otherwise.
The beer selection is small, but it's all high-end local and regional craft beer that's hard to find in the West Village.
If you live near by, or just appreciate good food and supporting local business, stop in. You won't regret it.