Better than I had hoped it would be. A friend recommended I shop at this store because I wanted relatively inexpensive - but not necessarily "cheap" furniture. The sales people (I dealt with Vinny) are friendly and not pushy. I left and came back a couple times (after comparing their items to some other stores) and never felt pressured to "sign now." They have several samples on the floor to see and feel what items are like and they have dozens of books to go through if you (like me) need more choices. I found it difficult to actually compare prices between different furniture at different stores, but I got the sense that the quality of the furniture at this store is pretty good and the prices are definitely reasonable.
Once ordered, I was given an estimated time frame for the items, which was followed-up on that day with a phone call giving me more precise information. My order came in two deliveries (bedroom and living room sets) and both times I was given accurate delivery windows (within a few hours) within which the deliveries were actually made. The delivery men for both deliveries were professionally dressed (store "uniforms") and were all polite and pleasant. I will definitely recommend this store to my friends, and in fact I have already done so.