This is a great store run by an experienced team that has owned and managed hallmark businesses since the 1970's and 1980's throughout the Tri-State area. One of the few authentic mom and pop shops, that are left, that actually can, and will go the extra mile for serious and loyal customers. There is not much they wont do to ensure that you go home happy, and wanting to come back on a regular basis.....They have it all...Customers should try to take advantage of the promotionary mailings, by getting on the mailing list, as the store sends out great promotionary items, discount notices, and gift coupons...this store is fully stocked and has great stuff & fun gift items...their invitation printing business is the iceing on the cake, as they will push to get your job done when you are in a tight jam, and short on time (and who said that johny come lately's & slackers never get what they want :-)????)....it has been qouted by many to be the best merchandised Halmark business in all of Long Island....you must stop in and check them out during major holiday seasons..for steady customers and larger sales, they are good with breaks and deals...you can not get that old school shopping feel anyplace else nowadays...this place is awesome!!!