I began working with Catchword when I was chief marketing officer at Genworth Financial Investment Services in Chicago. Mark Skoultchi and Catchword came highly recommended by a fellow CMO. After a 5-minute phone conversation, I knew I had the right firm. I have used the firm twice—without meeting the team face to face—and would use them again.
Mark and the Catchword team demonstrate a deep knowledge of marketing, creativity, discipline and proven results for impeccable clients. Most important to me, Mark expresses the humble confidence that only true thought leaders possess. He did not try to sell me; he did not blow his own horn or discredit the many other capable naming firms. Instead, he asked deep, probing questions about our strategy, aspirations, concerns, and our thinking. He set clear expectations about how Catchword would and would not work with us. He worked WITH us and often in very dynamic circumstances. Whether you are in headquartered in New York, Chicago or Beijing, Catchword is a firm that should be at the top of your shortlist.
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